Sample projects as a consultant and corporate communicator:
Challenge: Increase sales for an author whose book was released two years earlier
Result: 400% increase in sales over six months with integrated social media/public relations campaign
While my client’s book wasn’t new, the business topic remained newsworthy. I began by writing regular blogs commenting on the latest events, linked to a Twitter account. Then I pitched my client as the top expert on this topic, with a strong point of view. I linked the pitches to his blog and timed them to breaking news or upcoming events. The result was interviews with CNN, CNBC, Fox, Bloomberg, BBC, NPR, Reuters, and other leading outlets. I also ghost-wrote two Wall Street Journal Op-Eds. The media attention dramatically increased sales and led to paid speaking engagements.
Challenge: Creating a culture of innovation for global organization
Result: Global wiki for CEO advisory group
Every year, a team of high-performing young partners around the world is asked to research a critical topic and make recommendations to the CEO. I suggested they use a wiki to collaborate with colleagues worldwide and create their report. But there was no global wiki solution and strong resistance.
In just a few months, I was able to obtain buy-in from senior leaders and launch a wiki. My team trained the group to use the wiki to conduct research and develop their report. The project was so successful the CEO's office then launched a similar global initiative.
Challenge: Turning video into a core, cost-effective communications channel
Result:In-house production team generating 300% ROI
A global organization
did few videos because the simplest one cost at least $5,000. In addition, most videos had a limited audience since they weren't distributed online.
I established an in-house team that
in one year delivered 50 videos with a 300% ROI compared to using external
vendors. We also created an internal online site, as well as a YouTube channel to bring videos to an external audience, particularly young recruits.